Carlos Serres celebrates 125 years of wine history with a new look


Niles, IL – August 1st2022 – Bodega Carlos Serres celebrated its 125e anniversary in 2022 by looking to the past, to the emblematic figure and the values ​​of the founder Charles Serres, to Rioja and the terroir of Haro. The new design and revamped brand logo packaging are based on this inspiration from the founder’s story.

Behind the brand’s new mantra, “Bringing Back Memories”, lies a totally different approach to all the present and future initiatives of the centuries-old Spanish winery. The new Carlos Serres wine label reflects their history and heritage. Carlos Serres was designed in premium packaging including a signature sheet for their 125th anniversary. This reinforces a decades-long research process into the founder’s past accomplishments as well as the help Charles has given to the advancement of the wine industry throughout Rioja.

The 125th anniversary highlights the winery’s commitment to innovation and sustainability in environmentally friendly viticulture and organically grown vineyards, in the Rioja Alta sub-region. The century-old winery has reclaimed its iconic Rioja brand, Carlomagno, and rebottled an exclusive 1970 vintage limited edition library to celebrate its anniversary.

In addition to the iconic range, the Carlos Serres Reserva and Gran Reserva wines are made with grapes from the Finca El Estanque estate vineyard located in Haro. The 60-hectare (150-acre) estate was partially planted in 1980 and later expanded in the 1990s. It is one of the first Rioja vineyards to be espaliered to take advantage of cool winds and better weather. adapt to the Atlantic-influenced climate of the Rioja Alta sub-region.

The Carlos Serres range includes: Rioja Blanco (SRP: $12), Organic Rioja Tempranillo (SRP: $12), Rioja Crianza (SRP: $14), Rioja Reserva (SRP: $18), Rioja Gran Reserva (SRP: 24 $) and a new sparkling wine, Carlos Serres Sparkling Brut (SRP: $23) and Carlomagno Gran Reserva 1970 (SRP: $250)


Carlos Serres was a pioneer in Rioja. In 1896 he established one of the first wineries in Haro, in the heart of Rioja. He was instrumental in promoting the first exports of Rioja wines. Today, the Bodega remains a family business and is one of the few century-old producers of Rioja DOCa. Bodega Carlos Serres is committed to being one of the most renowned and influential wineries in Spain.


Founded in 1978 by Yale Sager, Winesellers, Ltd. is a second generation family business, importer and distributor of fine wines in the American market. The company’s portfolio represents the highest quality of wines in their respective price category and is widely distributed in all 50 US states. The portfolio of Winesellers, Ltd. includes producers and brands from Argentina, France, Spain, Portugal, Germany, Italy, New Zealand and other countries around the world.

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