John Deere is literally making television history!
Holly McAvoy, of Geneseo, senior public relations and social media manager at Deere & Co., explained how it all happened… A&E independent producers contacted John Deere’s public relations department, while ‘They were looking to relaunch the “Modern Wonders” show on the History Channel. This season has a new host, Adam Richman, of “Man vs. Food” fame, and they were looking to feature heavy American-made equipment.
The episode will air at 9 p.m. CST on Sunday, August 1.
“Knowing that we have some of the coolest and toughest construction equipment made in our home community at Davenport Works, we thought this would be a good opportunity to showcase John Deere construction equipment and the great people who make them, ”McAvoy said. “We suggested specifically highlighting our product line of graders, because of the innovation John Deere introduced and because of the required build quality that our skilled workforce provides every day. “
Filming took place in March, so the team followed Covid-19 safety precautions by wearing masks and having the team tested from out of town before the visit. McAvoy said, adding that the production company had also reduced the number of crew members to a minimum, but there were still 10 people at the plant in Chicago, New York and Los Angeles.
The images will be used as part of the new season of “Modern Marvels”, hosted by Adam Richman.
McAvoy said Richman spent two days at Davenport Works learning about the innovative John Deere SmartGrade grader and having the opportunity to see the bucket installed on the massive factory-built 944K hybrid wheel loader.
Mary Pat Tubb, who resides in Geneseo, is the Managing Director of Davenport Works.
“It was exciting for Davenport Works to be filmed for such a respected show and for our employees to be recognized for their innovative ideas and commitment to creating quality products for our customers,” said Tubb, Managing Director of Davenport Works. “Our employees take pride in what they do, and it came to light during the shoot.”
The filming process was also a positive experience for the employees… “The employees got to see what they are doing and how cool it is through the eyes of Adam Richman and the production team”, Tubb said.
Richman and the crew also filmed at the John Deere construction and forestry training campus in Coal Valley, where he got to experience what it’s like to drive a grader, McAvoy said. “He gave the machine a try and learned how to move the blade while operating the grader.