Meet Gaius the Gardener in The HISTORY Channel’s “Colosseum” campaign

Channel Partners with Valiant Pictures to Illustrate the Rise and Fall of the Roman Empire

One of the most exhilarating and brutal periods in human history is evident in the rise and fall of the Roman Empire. The HISTORY channel brings the period drama of ‘Colosseum’ to life, paired with an ad campaign ‘interviewing’ an overlooked and little-known arena stalwart produced by production company Valiant Pictures. The “Colosseum” advertising campaign features the head gardener, Gaius Falco, who throws a comical light on the grim reality of the activities of the Colosseum.

During the campaign, audiences meet Gaius Falco, head caretaker of the Colosseum, who shares some interesting behind-the-scenes tidbits about his work. With various animals including a lion and leopards lurking in the arena, we see a man attempting to fight back. Falco keeps the mood light and comical for viewers by commenting that he likes to “reuse leftovers” and avoid the hyena – “it’s very gamey”. The ad highlights a day in the life of the gardener giving viewers a unique and personal look inside history’s most iconic empire.

Story “Colosseum: Grill” of valiant pictures on Vimeo.


Story “Colosseum: Pompeii” of valiant pictures on Vimeo.

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CREDITS

Customer: THE STORY

Executive Creative Director: Tim Nolan

Vice President, Brand Creation: Matt Near

Vice President, Marketing Production: Kate Leonard

EP, Marketing Production: Sarah Walker

Creative Director: Kim Ferraro

Producer: John Schlif

Production company: valiant pictures

Founding Partner & EP: Matthew d’Amato

Founding Partner & EP: Vincent Lin

Executive producer: Adam Zimmer

DP: Tobia Sempi

Production designer: Mark C. Davis Jr.

HMU: Kristen Saia

Wardrobe: Emilie Nagrecha

Genres: The comedy

Categories: television and radio, Media and entertainment

press kitchen, Wed 03 Aug 2022 01:56:09 GMT