Channel Partners with Valiant Pictures to Illustrate the Rise and Fall of the Roman Empire
One of the most exhilarating and brutal periods in human history is evident in the rise and fall of the Roman Empire. The HISTORY channel brings the period drama of ‘Colosseum’ to life, paired with an ad campaign ‘interviewing’ an overlooked and little-known arena stalwart produced by production company Valiant Pictures. The “Colosseum” advertising campaign features the head gardener, Gaius Falco, who throws a comical light on the grim reality of the activities of the Colosseum.
During the campaign, audiences meet Gaius Falco, head caretaker of the Colosseum, who shares some interesting behind-the-scenes tidbits about his work. With various animals including a lion and leopards lurking in the arena, we see a man attempting to fight back. Falco keeps the mood light and comical for viewers by commenting that he likes to “reuse leftovers” and avoid the hyena – “it’s very gamey”. The ad highlights a day in the life of the gardener giving viewers a unique and personal look inside history’s most iconic empire.
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Customer: THE STORY
Executive Creative Director: Tim Nolan
Vice President, Brand Creation: Matt Near
Vice President, Marketing Production: Kate Leonard
EP, Marketing Production: Sarah Walker
Creative Director: Kim Ferraro
Producer: John Schlif
Production company: valiant pictures
Founding Partner & EP: Matthew d’Amato
Founding Partner & EP: Vincent Lin
Executive producer: Adam Zimmer
DP: Tobia Sempi
Production designer: Mark C. Davis Jr.
HMU: Kristen Saia
Wardrobe: Emilie Nagrecha
Genres: The comedy
Categories: television and radio, Media and entertainment
press kitchen, Wed 03 Aug 2022 01:56:09 GMT