SEMA Launch Pad, the automotive industry’s product launch contest that has propelled inventors and entrepreneurs into successful and successful businesses since 2013, will premiere in a national television special Feb. 13 on the History Channel. .
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The 2021 contest included a record 200+ contestants vying for the program’s biggest prize ever, worth $100,000. The program includes 15 semi-finalists who competed live in Las Vegas, where they pitched their products and ideas to a panel of industry experts and icons, including Chip Foose (Foose Design), Jared Hare (Addictive Desert Designs), Myles Kovacs (DUB) and Alex Parker (Red Line Detection).
“We are excited to bring the SEMA Launchpad to a national television audience,” said Ted Wentz, SEMA Board Member and Chair of the SEMA Launchpad Task Force. “For years, the SEMA Launch Pad has encouraged and supported product innovation and new ideas. The TV program will give a new audience the opportunity to see the depth of industry innovation.
The auto industry followed the 2021 competition through a five-episode YouTube miniseries that generated nearly half a million views. The upcoming TV special includes all-new, exclusive coverage of the finals, with the top two finalists competing in front of thousands of industry professionals at the world-famous SEMA Show in Las Vegas. Viewers will see contestants triumph and falter along the way, with judges asking tough questions and providing candid commentary.
“Launch Pad is a competition designed to help aspiring entrepreneurs succeed and grow,” Wentz said. “Seeing the competition unfold on television is inspiring. We hope this will also encourage others to bring new products to market. »
To learn more about the SEMA Launchpad, visit sema.org/launchpad.