Throughout Thursday, the OU Athletic Department is using its social media channels to celebrate milestones in the Ducks’ women’s athletic history. These range from the commissioning of a women’s basketball team starting the year after the enactment of Title IX to the recent appearance of the National Championship Finals by the golf program.
Title IX of the Education Amendments of 1972 was passed on June 23, 1972, prohibiting sex discrimination in educational programs, including collegiate athletics.
To mark this anniversary, Oregon Athletics Women in Flight Program launched his Fundraising campaign “Go Do Anything”. Primed with donations of about $4.5 million when it was announced in January, “Go Do Anything” has set a goal of raising a total of $9 million to support Ducks women’s programs. Recently, the campaign crossed the $7 million threshold.
To support the campaign, Oregon Athletics will auction off two pairs of specially designed Air Jordan I Mids, packaged in commemorative boxes.
The shoes feature the “Go Do Anything” logo on the tongue and share a colorway with the campaign logo. They were designed by Elizabeth Brock-Jones, Nike Senior Innovator and UO Instructor of Product Development, and Senior Executive Assistant Kendal Bagby, in collaboration with Tinker Hatfield, Nike VP of Design and Special Projects and former student athlete in UO track and field.
Oregon’s accomplishments in women’s track and field are many, from the first and only national triple crown of national titles in cross country, indoor track and field track and field in 2016-17, to a Final Four appearance in basketball. women’s volleyball in 2019, to a women’s national volleyball finals competition in 2012, to several trips to Oklahoma City for the Women’s College World Series. “Go Do Anything” is intended to continue that record of excellence and elevate Oregon’s women’s teams to new heights in the years to come.
“The ‘Go Do Anything’ campaign is the next big step for Oregon athletics and our fundraising initiative,” the OU athletic director said. Rob Mullens said. “This is the next step for Women in Flight. It takes the success of Women in Flight to the next level, as we celebrate 50 years of Title IX. This is another industry-leading campaign where we show our values to the world and support our female student-athletes.
In recent years, new opportunities have been created for female student-athletes in lacrosse, beach volleyball, acrobatics and tumbling. The department also has competitive traditions in field hockey, gymnastics, swimming and diving.
To explore other notable accomplishments in UO athletics history and hear from current and former student-athletes about the impact of Title IX, check out Oregon’s social media channels on Instagram, Facebook and Twitter, including including @GoDucks and @UOWomenInFlight accounts.