The Atlanta Hawks’ season may be over, but that’s not stopping Trae Young and Adidas from working. If you read this site regularly, you know how much I’m a fan of the All-Star point guard’s first signature shoe with the three stripes. So you can imagine my excitement when Young confirmed the release of yet another new colorway of the Adidas Trae Young 1.
As you can see from Young’s tweet above, the navy, light blue, and white shoes are referred to as the “Norman” colorway. Someone more familiar with the southwestern town and its history will have to explain the symbolism to me, but I still love these new kicks.
Back to Media Day in September 2021, I asked Young if he and Adidas had planned Oklahoma-inspired colorways. Young smiled and said, “We have a lot of exciting things to come.” He wasn’t lying. The Adidas Trae Young 1 has colorways inspired by rappers, family, pets and the city of Atlanta.
Thanks to the aesthetics of fire combined with cutting-edge technology, this shoe has become a bestseller on the Adidas website. Every time a new colorway drops online, it sells out within minutes, leaving fans scrambling to nab a pair before they’re gone forever.
Next week will mark one year since Young made his debut for the Adidas Trae Young 1 at Madison Square Garden in the first round playoff series against the New York Knicks. The undersized playmaker didn’t let the taunts or spitting from the fans faze him. After the Hawks eliminated the Knicks, Young bowed to the crowd and the rest was history.
Thanks to Young’s historic performance and stunning marketing ability, the Adidas Trae Young 1 was the strongest debut signature sneaker since “His Airness” took off in the 1980s. Stay Locked In AllHawks.com for the latest news, highlights and analysis.
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