You can now hide weight loss ads on Instagram

August 19, 2022 — Instagram users can now filter ads on an increased number of topics, including weight loss programs.

In a statementInstagram didn’t specifically mention weight loss or body image, but said it updated its “sensitive content control” feature so users “will now be able to control the amount of sensitive content and accounts you see in Search, Reels, Accounts You Can Follow, Hashtag Pages, and Recommendations in Stream. »

Body image has become a major issue for Instagram after a whistleblower published documents showing Instagram knew the app was causing mental health issues among younger users, including weight and height. body image. Instagram responded by installing safety features, such as reminders that users had been staring at their phones for too long.

Instagram influencers such as Katie Budenberg had urged the social media giant to allow users to reduce weight loss ads in their feeds, noting that Instagram was already doing this for topics such as alcohol.

“It’s no secret that the purpose of a weight loss ad is to make you feel inadequate about your body so that you are persuaded to pay large sums of money to the company to help you lose weight,” Budenberg said in his change.org petition. “For some, these ads may be harmless and they may scroll, but for some, these ads are triggering and dangerous.”

The petition has more than 30,000 supporters.

In a update At his change.org petition, Budenberg explained how to filter weight loss ads: Click on your profile and click on settings. Go to “ads” and click on “ad topics”. Look for topics that you find triggering, such as “body weight control.” Click on the subject and click on “see less”.